2/24/2025 | 47 minutes

An entrepreneur seeing a gap in the market takes on the challenge of creating a new product. After all the research and sourcing to create a prototype, she’s ready to sell. What’s next? A website, of course! Thigh Society founder, Marnie Rabinovitch, shares how her “hobby” turned into building a product and the brand that she wanted to see for all bodies. A brand is not built overnight – listen to hear the lessons learned along the way and how to stay true in a sea of competition.

2/11/2025 | 1:00 hour

A composable cart architecture is a wonderous, intricate work of art with so many changing parts. Moving to composable and not sure where to start? Get a board ready in your online diagram building tool of choice and let’s architect some cart art together!

1/28/2025 | 42 minutes The architecture of a commerce site has gone through an evolution to get to today’s composable world. Brian Ballard has been a consultant and worked on the brand side in all the architectural eras and shares his thoughts on:

• Ownership and emotions in consulting
• The evolution of where software lives
• Now vs. later decision making
• Gracefully turning the ‘old’ into ‘new’
• Changing how our brains think about commerce

1/14/2025 | 30 minutes Digital Commerce and Customer Experience Executive Courtney Wachs talks us through how your channels should be an ecosystem not an echo chamber. Also how to leverage failure, chaos, and weirdness as a strategic advantage. We Talk About:

• Building Warm Fuzzies in your brand
• Sustaining growth in Direct To Consumer
• Channels working together to capture and nurture
• Loyalty in a world of Marketplaces

12/10/2024 | 34 minutes Learn Kemp's Two Rules for Revenue discovery straight from eCommerce Executive Jessica Kemp, herself. We distinguish between fancy and functional and talk about how demonstrating trustworthiness requires connect with our inner lizard.We Talk About:

• Kemp's Rules for Revenue
• Conversation vs. Conversion
• Lizard Brains and Bounce Rates
• There's an App for That, But Should there be
• Maslow and Merchandising
• AI and Search Enrichment

11/12/2024 | 28 minutes It’s important to remember there is a customer at both ends of a transaction. IT Executive Karthika Mayo has been on all sides of the e-com experience. She reminds us, your e-com brand promise is only as good as your ability to fulfill it. We Talk About:

• The impact of UX in All Customer Experiences
• Going Direct to Consumer for the First Time
• How AI is changing how we Experiment
• The Customers on Both Sides of the Transaction

10/29/2024 | 25 minutes There's a ghost haunting ecom: obsolescence. Would-be headless providers have been creating a Frankenstein's monster of acquisitions trying to recreate the monolithic zombies. Will struggling platforms rise or fall? In this episode we cover:

• The Haunting: E-Com Platform Obsolescence
• The Curse of the Headless Horse&#!%
• When a Stranger API Calls: Failing at Modularity in E-Com
• Walking Dead: GTM can't Save You

10/15/2024 | 35 minutes 70% cart abandonment rates - a number unchanged for more than a decade. While many are rolling out the carpet for AI, Owen Landon of CartConvert suggests that the most effective layer of your tech stack is Humans? In this episode we cover:

• Mitigating and then Solving Checkout Snags
• Leveraging Support Teams to Support Sales
• Reclaiming Human Interaction in E-Commerce

10/1/2024 | 60 minutes Made Media iconic client list includes Royal Albert Hall, New York City Ballet, Lincoln Center, Los Angeles Philharmonic, Glyndebourne. The equally iconic Michaela Drapes, Made Media's Director of Strategy and Consulting, pulls back the curtain on an industry that has been selling hot tickets since tickets existed. Pinkies up, people. We're classing up the joint.

09/17/2024 | 11 minutes What happens in e-com when you catch lightning in a bottle, or more specifically, a 30 oz. stainless steel vacuum insulated tumbler? We talk to Michael Francis, the Co-Founder of Elva, the agency behind Stanley 1913.com, home of the viral hydration phenomenon known simply as the Stanley Cup. We discuss brand and technology needs, blending the creative and the practical, and accountable design.

09/3/2024 | 16 minutes Matt Dunphy, Lead Solutions Engineer discusses

• Greenfield vs. Incremental project approaches
• How to approach uncertainty in your next project
• The black boxification of tech
• How the human touch will always factor into tech strategy